Beer

Client: The Stroh Brewery Co., Detroit
Product Promoted: Old Milwaukee "Fast Track to Cash" sweepstakes
Objective: To reinforce Old Milwaukee's ongoing racing theme at the store level and draw attention to the shelf and end aisle displays.
Introduction: March 1999
Producers: Cromwell Communications (design), Royal Oak, Mich.; E&G Printing (printing), Detroit; Westcott Displays (die cutting/finishing), Detroit

Client: The Integer Group, Lakewood, Colo.
Product Promoted: Coors Original Banquet Beer
Objective: To reinforce the brand identity of a long-standing brew. The bubbles, which are animated using fiberoptics, were very important in achieving the desired effect as was the sparkling blue water.
Introduction: March 1999
Construction/Materials: Metal cabinet, plastic face, fiberoptics, halogen lamp and synchronous motor
P-O-P Company: Fiberoptic Lighting Inc., Grants Pass, Ore.

Client: Anheuser-Busch Inc., St. Louis
Product Promoted: Budweiser
Objective: The sign reinforces the quality and heritage of the Budweiser brand. The sign itself has become an icon for the brand and is featured in TV commercials.
Introduction: June 1998
Construction/Materials: Neon glass, screen-printed Sintra panel and Evertron solid state power supply.
P-O-P Company: Everbrite Inc., Greenfield, Wis.

Client: Miller Brewing Co., Milwaukee
Product Promoted: Miller beer
Objective: Miller Beer and Sports Illustrated magazine collaborated for the second year on a July 4th summer promotion that featured supermodel Rebecca Romijn as part of a "scratch-n-sniff" promotion. The towel banner had a dual purpose because it became a functional dealer loader after the program was over.
Introduction: May 1998
Construction/Materials: Patented Matrix terry cloth
P-O-P Company: 3 Strikes Custom Design, Stamford, Conn.

Client: Anheuser-Busch Inc., St. Louis
Products Promoted: Bud Light, Bud Ice and Budweiser
Objective: To create an attention-getting, multi-dimensional stadium-like environment and to tie-in the display with Bud Bowl advertising through the use of specific graphic elements.
Introduction: December 1998
Construction/Materials: Litho-printed, mounted to .055 chipboard with two sets of white spiral-wrapped tubes and two sets of wire feet
P-O-P Company: Rapid Displays, Chicago

Client: Miller Brewing Co., Milwaukee
Product Promoted: Miller Genuine Draft
Objective: The client wanted to capitalize on the positive response of the similar MGD Carton Pool Table Lamp, but decided to offer a smaller version to fit different areas within key on-premise accounts. By offering both, retailers could rotate the pieces.
Introduction: July 1998
Construction/Materials: Corrugated, metal, light fixture
P-O-P Company: Great Northern Corp., Racine, Wis.

Client: Anheuser-Busch, St. Louis
Product Promoted: Budweiser beer
Objective: To tie in with A-B's sponsorship of NASCAR racing.
Introduction: February 1997
Producer: KCS Industries Inc., Hartland, Wis.

Client: Miller Brewing Co., Milwaukee
Product Promoted: Miller Genuine Draft
Objective: To highlight the MGD brand and increase sales in key accounts through the development of two backbar glorifiers. To use motion to attract consumer attention in the dark and visually-cluttered backbar area.
Introduction: June 1998
Construction/Materials: Sintra rings with screen printing and four-color process, mini basketball, two part vacuum-formed styrene base, pressure-sensitive feet, electrical motor assembly

Client: Guinness Import Co., Stamford, Conn.
Product Promoted: Red Stripe beer
Objective: To increase repeat sales in the U.S. by vacationers who drank Red Stripe in Jamaica as well as to build brand loyalty.
Introduction: March 1998/January 1999
Construction/Materials: Corrugate and dried grass
P-O-P Company: Display Network, West Chicago, Ill.