Beer

Client: Anheuser-Busch, St. Louis
Product Promoted: Busch beer
Objective: To combine the imagery of Busch beer and NASCAR in an eye-catching, 3-D banner.
Introduction: March 1999
Producer: Albert Screenprint Inc., Norton, Ohio

Client: Anheuser-Busch, St. Louis
Product Promoted: Budweiser beer
Objective: To promote A-B's sponsorship of NASCAR.
Introduction: March 1999
Producer: Small Wonder Inflatables Inc., El Cajon, Calif.

Client: City Ljusreklam, Stockholm, Sweden
Product Promoted: Abro beer
Objective: To capture consumers' attention at the P-O-P. The printed logo is an enlarged duplication of the beer's label.
Introduction: March 1998
Construction/Materials: Sign with logo printed on transparent Lexan, custom-colored glass words, 9KV transformer
P-O-P Company: Sunlite Technologies Ltd., Fort Lauderdale, Fla.

Client: United States Beverage, Darien, Conn.
Products Promoted: Hooch and Tennent's beers
Objective: To increase awareness of the brands on-shelf, in cooler doors and on the product. To create a lighted and talking continuity program of the client's audio campaign.
Introduction: April 1999
Construction/Materials: Four-color litho sheets that are mounted to styrene and chipboard, price channel clips, cooler door suction cups
P-O-P Company: Clegg Industries, Torrance, Calif.

Client: Barton Beers Ltd., Chicago
Product Promoted: Corona Extra
Objective: To combine the visibility of a high-quality mirror with the authenticity of a Mexican serape, symbolizing the heritage of the product.
Introduction: February 1998
Construction/Materials: Wood, mirror, cloth
P-O-P Company: Advanced Mirror, Vernon, Calif.

Client: The Integer Group, Lakewood, Colo.
Product Promoted: Coors Light beer and concerts
Objective: To increase public awareness for Coors Light and to support country group Brooks & Dunn.
Introduction: February 1999
Construction/Materials: 10 mil poly banners, 10-point C1S table tents
P-O-P Company: Albert Screenprint Inc., Norton, Ohio

Client: Anheuser-Busch Inc., St. Louis
Product Promoted: Tequiza beer
Objective: To introduce the company's newest product, Tequiza beer. This metal wall tacker has achieved "collectible" status within the target market. The design is tightly coordinated with the rest of the product's roll-out.
Introduction: January 1999
Construction/Materials: Four-color process, spot-color screen printing on aluminum, embossed and die cut
P-O-P Company: Palmer Promotional Products, St. Clair Shores, Mich.