Beer

With all of the new microbrew brands being marketed today, Pyramid Breweries Inc., Seattle, decided to distinguish its products from other brews on store shelves with new packaging and promotional materials.
   The new packaging design is appearing on six-packs, bottle labels, cartons and display cases in several thousand retail outlets in 30 states across the country.

Gage In-Store Marketing
Anheuser-Busch Inc.
Comments: The classic look of this booth lamp reinforces the heritage of the Clydesdale in promoting the company's brand.

Trans World Marketing
Miller Brewing Co.
Comments: The purpose of this item is to gain brand exposure in non-traditional areas of a bar or restaurant such as the billiard table or the dartboard. Because this merchandising item has utilitarian value, field acceptance has been very positive.