Beer

Client: Genesee Brewing Co., Rochester, N.Y.
Product Promoted: Honey Brown Lager
Objective: The client wanted a 3-D display that would stand out from its competitors' marketing strategies for St. Patrick's Day celebrations.
Introduction: January 1999
Construction/Materials: Single-image casting using a non-distortion printing on polyethylene
P-O-P Company: Albert Screenprint Inc., Norton, Ohio

Marketers of beer, wine and liquor are raising consumer awareness among the myriad products in stores today ... and raising their spirits in the process.

Client: The Stroh Brewery Co., Detroit
Product Promoted: Old Milwaukee "Fast Track to Cash" sweepstakes
Objective: To reinforce Old Milwaukee's ongoing racing theme at the store level and draw attention to the shelf and end aisle displays.
Introduction: March 1999
Producers: Cromwell Communications (design), Royal Oak, Mich.; E&G Printing (printing), Detroit; Westcott Displays (die cutting/finishing), Detroit

Client: The Integer Group, Lakewood, Colo.
Product Promoted: Coors Original Banquet Beer
Objective: To reinforce the brand identity of a long-standing brew. The bubbles, which are animated using fiberoptics, were very important in achieving the desired effect as was the sparkling blue water.
Introduction: March 1999
Construction/Materials: Metal cabinet, plastic face, fiberoptics, halogen lamp and synchronous motor
P-O-P Company: Fiberoptic Lighting Inc., Grants Pass, Ore.

Client: Anheuser-Busch Inc., St. Louis
Product Promoted: Budweiser
Objective: The sign reinforces the quality and heritage of the Budweiser brand. The sign itself has become an icon for the brand and is featured in TV commercials.
Introduction: June 1998
Construction/Materials: Neon glass, screen-printed Sintra panel and Evertron solid state power supply.
P-O-P Company: Everbrite Inc., Greenfield, Wis.

Client: Miller Brewing Co., Milwaukee
Product Promoted: Miller beer
Objective: Miller Beer and Sports Illustrated magazine collaborated for the second year on a July 4th summer promotion that featured supermodel Rebecca Romijn as part of a "scratch-n-sniff" promotion. The towel banner had a dual purpose because it became a functional dealer loader after the program was over.
Introduction: May 1998
Construction/Materials: Patented Matrix terry cloth
P-O-P Company: 3 Strikes Custom Design, Stamford, Conn.

Client: Miller Brewing Co., Milwaukee
Product Promoted: Miller Genuine Draft
Objective: To promote kegs as a primary package option in off-premise outlets.
Introduction: November 1998
Construction/Materials: Rotationally molded PVC painted silver with second tone application for aged effect.
P-O-P Company: Trans World Marketing, East Rutherford, N.J.

Client: Miller Brewing Co., Milwaukee
Product Promoted: Miller Lite
Objective: To create a saturation piece that will provide brand identification and complete versatility of placement in targeted retail outlets.
Introduction: June 1998
Construction/Materials: Injection-molded ABS with raised letters; pressure-sensitive logo decoration; and spring-actuated clip mechanism
P-O-P Company: Trans World Marketing, East Rutherford, N.J.