Beer

Client: Miller Brewing Co., Milwaukee
Product Promoted: Miller Lite beer
Objective: To project a consistent image to Miller Lite consumers. This new advertising campaign is fully integrated to project the same brand imagery through advertising, P-O-P, truck decals, wearables, barware, etc.
Introduction: May 1999
Construction/Materials: Metal frame neon sign
P-O-P Company: Fallon Luminous Products, Spartanburg, S.C.

Client: Anheuser-Busch Inc., St. Louis
Products Promoted: Budweiser and Bud Light beers
Objective: To help build brand awareness and customer loyalty for specific event promotion. The initial launch was for Speed Week in Daytona, Fla.
Introduction: January 1999
Construction/Materials: Corrugated
P-O-P Company: Kell Specialty Products, Chippewa Falls, Wis.

Client: Genesee Brewing Co., Rochester, N.Y.
Product Promoted: Honey Brown Lager
Objective: The client wanted a 3-D display that would stand out from its competitors' marketing strategies for St. Patrick's Day celebrations.
Introduction: January 1999
Construction/Materials: Single-image casting using a non-distortion printing on polyethylene
P-O-P Company: Albert Screenprint Inc., Norton, Ohio

Client: Anheuser-Busch Inc., St. Louis
Products Promoted: Budweiser and Bud Light beers
Objective: The Bud family of brands attempted to convey to consumers that during the summer months, Bud and Bud Light should be a part of their summer activities. The inflatable promotes having "fun in the sun."
Introduction: June 1998
Construction/Materials: Yellow and silver PVC with logos printed on sunglass lenses and back of inflatable
P-O-P Company: Small Wonder Inflatables Inc., El Cajon, Calif.

Marketers of beer, wine and liquor are raising consumer awareness among the myriad products in stores today ... and raising their spirits in the process.

Client: The Stroh Brewery Co., Detroit
Product Promoted: Old Milwaukee "Fast Track to Cash" sweepstakes
Objective: To reinforce Old Milwaukee's ongoing racing theme at the store level and draw attention to the shelf and end aisle displays.
Introduction: March 1999
Producers: Cromwell Communications (design), Royal Oak, Mich.; E&G Printing (printing), Detroit; Westcott Displays (die cutting/finishing), Detroit

Client: The Integer Group, Lakewood, Colo.
Product Promoted: Coors Original Banquet Beer
Objective: To reinforce the brand identity of a long-standing brew. The bubbles, which are animated using fiberoptics, were very important in achieving the desired effect as was the sparkling blue water.
Introduction: March 1999
Construction/Materials: Metal cabinet, plastic face, fiberoptics, halogen lamp and synchronous motor
P-O-P Company: Fiberoptic Lighting Inc., Grants Pass, Ore.

Product: Caffrey's Irish Ale
P-O-P company: Clarion Promotions Inc., Greenwich, Conn.
Distribution: On-premise liquor accounts
Introduction: January 1999
Duration: Semipermanent
Construction: Cardstock, glass, neon (signs)
Display set-up: Retail staff
Guinness Import is testing its Caffrey's Irish Ale in four markets with a variety of on-premise P-O-P materials.

Client: Miller Brewing Co., Milwaukee
Product Promoted: Miller Genuine Draft
Objective: To promote kegs as a primary package option in off-premise outlets.
Introduction: November 1998
Construction/Materials: Rotationally molded PVC painted silver with second tone application for aged effect.
P-O-P Company: Trans World Marketing, East Rutherford, N.J.