Beer

Product: Caffrey's Irish Ale
P-O-P company: Clarion Promotions Inc., Greenwich, Conn.
Distribution: On-premise liquor accounts
Introduction: January 1999
Duration: Semipermanent
Construction: Cardstock, glass, neon (signs)
Display set-up: Retail staff
Guinness Import is testing its Caffrey's Irish Ale in four markets with a variety of on-premise P-O-P materials.

Client: Miller Brewing Co., Milwaukee
Product Promoted: Miller Genuine Draft
Objective: To promote kegs as a primary package option in off-premise outlets.
Introduction: November 1998
Construction/Materials: Rotationally molded PVC painted silver with second tone application for aged effect.
P-O-P Company: Trans World Marketing, East Rutherford, N.J.

Client: Seagram Beverage Co., New York
Distribution: Off-premise accounts
Size of Run: 640
Producer: Everbrite Inc., Greenfield, Wis.
Division: Permanent, Off-Premise - Illuminated or Motion
Objectives: As a new brand for Seagram's to import, market and distribute, the client wanted to increase brand awareness by targeting consumers at the point-of-sale.