ARTICLES BY THIS AUTHOR

• 9/8/2025

  Is LA-Based Erewhon Expanding to New York?

  Reports surface that the upscale SoCal market will open in a members-only club.

  Lynn Petrak

  
• 7/2/2025

  How 2 Large Retailers Approach In-Store, Out-of-Store Retail Media

  Albertsons and Dollar General pros explore how they’re deploying retail media networks to drive engagement and revenue.

  Lynn Petrak

  
• 6/16/2025

  How Lowes Foods Builds Tech Around Shopper Experiences

  Merchandising and digital execs share how the retailer is integrating digital features across its business at varying scales.

  Lynn Petrak

  
• 5/20/2025

  The Quest to Measure In-Store Retail Media

  As brands invest more in the physical store, marketers look beyond sales lift to evaluate success.

  Lynn Petrak

  
• 5/14/2025

  PepsiCo, Mead Johnson Nutrition, Schnucks Leaders Explore What It Takes to Master Omnichannel Excellence

  Industry leaders emphasized the power of data harmonization, personalization and cross-functional teamwork to elevate the shopper journey.

  Lynn Petrak

  
• 5/7/2025

  Instacart Launches Fizz App for Group Orders

  Hosts and guests can add items for split payment and a flat delivery fee.

  Lynn Petrak