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Jessie Dowd

Editorial Director

Author Profile

Jessie Dowd is a retail expert, storyteller and consumer psychology enthusiast who has been covering the industry for more than 17 years. Focused on identifying emerging trends across retail, brands and shopper behavior, she is a strategic curator of content for award-winning media brands and currently serves as editorial director of the Path to Purchase Institute. As a sought-after thought leader, she has spoken on commerce trends at various industry conferences and at events for Fortune 500 companies. Dowd has a bachelor’s degree in magazine journalism from the University of Georgia’s Henry W. Grady College of Journalism and Mass Communication.


  • 6/18/2024

    What’s in Store for In-Store?

    The buzzwords in commerce marketing are many as of late, including in-store — specifically, in-store retail media — writes Editorial Director Jessie Dowd.
  • 4/9/2024

    Now Trending

    The March/April issue of P2PI Magazine presents two popular annual reports: part 2 of our annual Trends survey, and profiles of our 2024 Hall of Fame inductees, writes Editorial Director Jessie Dowd.
  • 2/6/2024

    Jump-Starting 2024

    Fresh off two of our industry’s largest tradeshows — CES and NRF — Editorial Director Jessie Dowd says her head is still spinning from all the cool tech she saw, the fascinating conversations about the future of commerce, and all the emerging AI tools that are poised to reshape countless industries.
  • 12/12/2023

    The Next Phase

    As a consumer psychology aficionado, Editorial Director Jessie Dowd finds shopper behavior insights and research fascinating, which makes the November/December issue of P2PI Magazine extra special.
  • 10/10/2023

    ​​​​​​​New Perspectives

    This October, we’re beyond excited to co-host our very first international event — Retail Media Summit UK — in London along with our partner SMG, writes Editorial Director Jessie Dowd.
  • 8/8/2023

    Pioneering Retail Media

    With the inaugural Retail Media Awards, our goal was simple: Honor those marketers who are retail media pioneers making impactful change in their companies and in the industry.
  • 6/6/2023

    From the Trenches of ChatGPT

    Generative AI and its impact on businesses is just beginning to be understood, but it marks a decidedly clear fork in the road for the next era of technology and the evolution of many industries as we currently know them, says Editorial Director Jessie Dowd.
  • 4/9/2023

    ​​​​​​​The Vibe Shift Is Here

    Consumer trends — and society overall — are changing in ways we can no longer anticipate, making it increasingly hard to predict the ever-moving target of shopper behavior, says Editorial Director Jessie Dowd.
  • 2/7/2023

    The Pulse of the Industry

    The challenges of evolving workplace models are affecting all businesses in how they recruit and retain talent and operate — and the commerce marketing industry is no exception, says Editorial Director Jessie Dowd.
  • 12/6/2022

    That’s a Wrap

    With the New Year just around the corner, Editorial Director Jessie Dowd feels compelled to reflect on all the changes, successes, challenges and surprises of the last year — both here at P2PI and across the commerce marketing industry.