Jessie Dowd

Editorial Director

Author Profile

Jessie Dowd is a retail expert, storyteller and consumer psychology enthusiast who has been covering the industry for more than 17 years. Focused on identifying emerging trends across retail, brands and shopper behavior, she is a strategic curator of content for award-winning media brands and currently serves as editorial director of the Path to Purchase Institute. As a sought-after thought leader, she has spoken on commerce trends at various industry conferences and at events for Fortune 500 companies. Dowd has a bachelor’s degree in magazine journalism from the University of Georgia’s Henry W. Grady College of Journalism and Mass Communication.

ARTICLES BY THIS AUTHOR

12/2/2024
Change Is in the Air
Consumers are significantly more stressed than ever, writes Jessie Dowd, but what does that mean for brands and retailers?

Jessie Dowd
11/21/2024
How Will AI-Assisted Shopping Impact Retail Media and Commerce?
Jason Goldberg, chief commerce strategy officer at Publicis Groupe, shares how he thinks AI shopping assistants like Perplexity’s "Shop Like a Pro" will transform commerce and retail media.

Jessie Dowd
10/7/2024
Honoring 2024’s Women of Excellence
Celebrating excellence through our awards programs is one of my favorite things we do here at P2PI, writes Editorial Director Jessie Dowd.

Jessie Dowd
8/5/2024
From Cannes to Chicago
This summer has been a whirlwind of events for commerce marketers, and the resounding theme I’m walking away with is that true collaboration is the unlock to success for the next era of commerce, writes Editorial Director Jessie Dowd.

Jessie Dowd
6/17/2024
What’s in Store for In-Store?
The buzzwords in commerce marketing are many as of late, including in-store — specifically, in-store retail media — writes Editorial Director Jessie Dowd.

Jessie Dowd
4/8/2024
Now Trending
The March/April issue of P2PI Magazine presents two popular annual reports: part 2 of our annual Trends survey, and profiles of our 2024 Hall of Fame inductees, writes Editorial Director Jessie Dowd.

Jessie Dowd
2/5/2024
Jump-Starting 2024
Fresh off two of our industry’s largest tradeshows — CES and NRF — Editorial Director Jessie Dowd says her head is still spinning from all the cool tech she saw, the fascinating conversations about the future of commerce, and all the emerging AI tools that are poised to reshape countless industries.

Jessie Dowd
12/11/2023
The Next Phase
As a consumer psychology aficionado, Editorial Director Jessie Dowd finds shopper behavior insights and research fascinating, which makes the November/December issue of P2PI Magazine extra special.

Jessie Dowd
10/9/2023
New Perspectives
This October, we’re beyond excited to co-host our very first international event — Retail Media Summit UK — in London along with our partner SMG, writes Editorial Director Jessie Dowd.

Jessie Dowd
8/7/2023
Pioneering Retail Media
With the inaugural Retail Media Awards, our goal was simple: Honor those marketers who are retail media pioneers making impactful change in their companies and in the industry.

Jessie Dowd