ARTICLES BY THIS AUTHOR
- 6/15/2022
Why Retail Media Needs Audio OOH
As zero- and first-party data become critical for marketers in 2022, data-rich retail media networks will rise to the occasion, as will another medium: audio out-of-home technology, writes Vibenomics' Paul Brenner. - 6/14/2022
Body by TPH Launches at Walmart
- 6/14/2022
Now Accepting Entries for OmniShopper Awards Program
The second-annual Path to Purchase Institute program celebrates the year’s best Integrated, Digital, In-Store, Collaborative and Direct-to-Consumer commerce marketing activations. - 6/13/2022
PepsiCo Heats Things Up at Amazon
PepsiCo/Frito-Lay teamed with Amazon to run a digital campaign spotlighting the return of the manufacturer's limited-edition Mtn Dew Flamin’ Hot soft drink.