ARTICLES BY THIS AUTHOR
- 6/24/2022
Lowe’s Enters the Metaverse
- 6/24/2022
Unders by Proof Launches at Walmart
- 6/22/2022
Walmart Is Sweet on The Honey Pot Company
The Honey Pot Co. enjoyed prime merchandising space at Walmart in March as the mass merchant drew attention to women-owned brands to mark Women’s History Month. - 6/21/2022
Walmart, Roku Bring Commerce to TV Ads
- 6/17/2022
Thayers Rolls Out to Walmart in Custom Display
L'Oreal's Thayers Natural Remedies celebrated the arrival of its SKUs at Walmart recently with a TikTok influencer campaign and a custom endcap display replicating a larger-than-life bottle of the brand's facial toner. - 6/15/2022
Why Retail Media Needs Audio OOH
As zero- and first-party data become critical for marketers in 2022, data-rich retail media networks will rise to the occasion, as will another medium: audio out-of-home technology, writes Vibenomics' Paul Brenner.