ARTICLES BY THIS AUTHOR
- 3/1/1998
Expansion Advertising
Many high-share, low-growth brands are now using advertising to suggest new ways to use the brand or new situations in which it can be consumed. - 3/1/1998
Black & Decker: Inspired Merchandising
Black & Decker focuses on its two major channels, mass merchants and home centers, by drawing promotional ideas from a variety of categories outside the power tool realm.