ARTICLES BY THIS AUTHOR

• 1/31/1998

  Buster Brown Stomps Into Sears

• 1/31/1998

  Justin Boot Offers Two Displays for "Original" Line

• 1/31/1998

  Compact Unit Merchandises Cabot Wood Care Products

• 1/31/1998

  Carillon Importers: Showcasing Premium Spirit

  Instinct and innovation lead the way to successful P-O-P at Carillon Importers Ltd.
• 1/31/1998

  An Anchoring and Adjustment Model of Purchase Quantity Decisions

• 1/31/1998

  Tea Maker Updates Look

• 1/13/1998

  Working with Retailers

  A collection of articles that help marketers achieve success in the placement of P-O-P
• 12/31/1997

  Old-Fashioned Theme is Core of Caswell-Massey Marketing Strategy

• 12/31/1997

  Package Brightens Sunshine Industries' Shoe Brush Image

• 12/31/1997

  P-O-P for the PRO

  These days, merchandising is for everyone -- even those tough customers who are all business