ARTICLES BY THIS AUTHOR

• 2/28/1998

  Foster Grant Hops on Easter Gift Sales Wagon

  Hippity, Hoppity, Foster's On Its Way
• 2/28/1998

  Expansion Advertising

  Many high-share, low-growth brands are now using advertising to suggest new ways to use the brand or new situations in which it can be consumed.
• 2/28/1998

  Minwax Formby's Relaunches With New Packaging, P-O-P

• 2/28/1998

  Fuji Videotape Line Gets New Packaging Colors, Graphics

• 2/28/1998

  Black & Decker: Inspired Merchandising

  Black & Decker focuses on its two major channels, mass merchants and home centers, by drawing promotional ideas from a variety of categories outside the power tool realm.
• 2/28/1998

  Zip Media Offered in Acrylic Dispenser

• 2/28/1998

  Ames Introduces In-Aisle Self-Shipper for Garden Shovels

• 2/28/1998

  Imperial Wallcoverings Introduces Gallery Wallpaper Merchandiser

• 2/28/1998

  Fender/Squier Offers Island Floorstand

• 2/28/1998

  C-Store P-O-P

  An exclusive survey of convenience store retailers offers insight into their merchandising needs and policies.