null null ARTICLES BY THIS AUTHOR 7/1/1998 Promoting Sports with P-O-P Diverse market plays catch-up in merchandising game 7/1/1998 New National Signage Program Offers Store-Specific Pricing 7/1/1998 Kool-Aid Opts For P-0-P-Only 'Slushies' Launch 7/1/1998 McDonald's Brings Back Teenie Beanies P-O-P Quells Confusion in Massive Promotion 7/1/1998 Field Friendly: Barton Beers Ltd. Barton Beers discovered P-O-P's secret for success: listening to customers 7/1/1998 Sony Targets Kids With Freq 7/1/1998 Foster Grant Teams With WB Television Network on Celebrity Contest 7/1/1998 Taco Bell Unveils Two-Phase Promo 7/1/1998 Rocky Shoes & Boots Displays Capture Wall Space 7/1/1998 Santa Fe Natural Tobacco Introduces Wood Displays First Previous 1724 1725 1726 1727 1728 Next Last