ARTICLES BY THIS AUTHOR

• 5/31/1998

  Miller Drops Icehouse Promo on Consumers

• 5/31/1998

  Temporary P-O-P Drives Co-Branded Earthgrains Promo

• 5/31/1998

  Steppin' Up

  As the shoe market continues to expand at a dizzying pace, marketers look to P-O-P to keep one step ahead.
• 5/31/1998

  Display Promotes McDonald's All-Star Balloting Program

• 5/31/1998

  Kraft to Display Perishables with 'Disposable' Refrigerators

• 5/31/1998

  Rayovac Launches New Packaging for Light Products

• 5/31/1998

  Eagle Affiliates Dump Bin Showcases Travel Accessories

• 5/31/1998

  Culligan Display Demonstrates Good Water Machine

• 5/31/1998

  Gillette Readies Massive Mach3 Launch

  Eleven producers, 89,000 displays for July launch
• 5/31/1998

  Count On It: Numbers in P-O-P Displays Result in More Sales

  Want to increase and potentially double the amount of an item a grocery shopper buys? Use numbers in P-O-P, suggests a series of studies that originated at the University of Illinois.