ARTICLES BY THIS AUTHOR

• 3/31/1999

  Taco Bell Spotlights Matchbox Kid's Meals

• 3/31/1999

  Not All Customers Are Created Equal

  Using Customer Segmentation In Loyalty Marketing To Identify & Target Best Customers
• 3/31/1999

  Broan-Nutone Display Stresses Easy Vacuum System Installation

• 3/31/1999

  Sony Cell Phone Display Puts Essential Information in Consumers' Hands

• 3/31/1999

  A Prescription for P-O-P

  At Schering-Plough HealthCare Products, organization is good merchandising medicine
• 3/31/1999

  Merrell Uses Equipment Replicas for Imagery

• 3/31/1999

  Kinko's Expresses Itself With Marketing Campaign

• 3/31/1999

  DMC Offers Embroidery Floss Floorstand

• 3/31/1999

  Spencer Goes Mad with Neuman P-O-P

  Happy Birthday Al!
• 3/31/1999

  W.A.C. Lighting Expands P-O-P Lineup