ARTICLES BY THIS AUTHOR

• 2/28/1999

  Teaser Campaign Sets Up Launch for Oral-B

• 2/28/1999

  Oldsmobile Silhouette Debuts "Wizard of Oz" Campaign

• 2/28/1999

  Best Dressed Homes Offers Quarter-Pallet Display

• 2/28/1999

  Research Before Production: the Key to Successful P-O-P

• 2/28/1999

  Van's Grabs Retailer Interest for Kalani Robb Floor Display

• 2/28/1999

  Banana Boat Offers Displays in Three Sizes

• 2/28/1999

  FrameMica Wall Display Highlights Kid-oriented Frames

• 2/28/1999

  Bottle Pegs Water As Clearly Oxygenated

• 2/28/1999

  Piecing Together Account-Specific P-O-P

  Product marketers are responding to demands for customized P-O-P by getting to know big-box retailers and learning to work within limits
• 2/28/1999

  Sears Rolls Out "Bug's Life" Merchandiser