ARTICLES BY THIS AUTHOR
- 3/31/1999
Supermarket Point of Purchase Display Close-up Study
An In-Store Focus on Purchase Decision-Making at The Display - 3/31/1999
Intel Opens Doors With Pentium III P-O-P
- 3/31/1999
Just Born Sweetens Cross-Promotion
- 3/31/1999
Tie-Ins Drive 'Rugrats' Launch
- 3/31/1999
Lego Optimizes Merchandising Systems