ARTICLES BY THIS AUTHOR

• 5/31/1999

  Power Up: Consumer Electronics P-O-P Report

  Electronic products marketers face a lot of challenges: expanding categories, a variety of distribution channels, and customers with a wide range of product expertise
• 5/31/1999

  Maximum P-O-P Power: A Profile of Rayovac Corp.

  Rayovac gets charged at retail with permanent display centers and secondary placements
• 5/31/1999

  E. & J. Gallo Wins Display of the Year - Temporary OMA Award

• 5/31/1999

  Duracell Launches 'Ultra' Expansion

• 5/31/1999

  Apex Foot Health Debuts Floorstand

• 5/31/1999

  Mizuno Glove Merchandiser Maximizes Space, Sales

• 5/31/1999

  L'Oreal Wins Display of the Year - Semipermanent OMA Award

• 5/31/1999

  Just Born Offers Display Options for Sour Candy Intro

  Pucker Up!
• 5/31/1999

  Abstract: Point-of-Purchase Displays and Brand Sales

• 5/31/1999

  Star Wars P-O-P Unveiled Amid Secrecy, Anticipation