ARTICLES BY THIS AUTHOR
- 7/1/1999
Tobacco's Last Frontier
As regulations restrict options, tobacco companies are fine-tuning their efforts to maximize their P-O-P programs - 7/1/1999
Skechers' Race for Sales is On
- 7/1/1999
"Supermarket P-O-P Close-Up" Study Examines How We Shop
An exclusive survey reveals what's going on in the minds of consumers as they interact with P-O-P displays