ARTICLES BY THIS AUTHOR

• 6/30/1999

  Tobacco's Last Frontier

  As regulations restrict options, tobacco companies are fine-tuning their efforts to maximize their P-O-P programs
• 6/30/1999

  Woodchuck/Outside Cross-Promotion Uses Outdoor Themes

• 6/30/1999

  Skechers' Race for Sales is On

• 6/30/1999

  Misty Mate Redesigns Its Packaging, Displays

• 6/30/1999

  "Supermarket P-O-P Close-Up" Study Examines How We Shop

  An exclusive survey reveals what's going on in the minds of consumers as they interact with P-O-P displays
• 6/30/1999

  Korbel Hoists A Toast to Whoopi Goldberg

• 6/30/1999

  Spalding Classic Floorstand Merchandises Two Brands

• 6/30/1999

  Coors Taps Spokesmodel Tyra Banks For Blast of Cash Promotion

• 6/30/1999

  Rollerblade Cards Reduce Slatwall Confusion

• 6/30/1999

  Study Targets Consumer Acceptance of Technology at Retail