ARTICLES BY THIS AUTHOR
- 8/1/2000
Calvin Klein Rolls Out Cosmetics
Global launch offers hands-on trial in store-within-a-store format - 7/1/2000
Forming Strategic Alliances
As marketers try to strengthen and broaden the appeal of their P-O-P programs, many have found that marketing partnerships can significantly intensify their in-store efforts. - 7/1/2000
Kendall-Jackson Wine Display Offers Design Options
Kendall-Jackson enhances its summer P-O-P presence with garden trellis structure