ARTICLES BY THIS AUTHOR

• 6/30/2000

  Comparison Methods for Identifying Heavy Users

• 6/30/2000

  Buena Vista Home Video Launches Summer Decoder Sweepstakes

• 6/30/2000

  Fuji Photo Film: Picture Perfect P-O-P

  Fuji Photo Film has increased market share and brand presence via secondary display locations that promote impulse sales of film and one-time-use cameras.
• 6/30/2000

  Trek and Visa Launch Joint Venture

• 6/30/2000

  Alcone Tester Display Supports, Enhances Unique Packaging

  Let your fingers do the painting...
• 6/30/2000

  Pajama Sam 3' Display Cultivates Attention

• 6/30/2000

  Meijer Fuel Rewards Program Continues to Expand

• 6/30/2000

  Tasco Worldwide Countertop Aims for Target Shooters and Hunters

• 6/30/2000

  Forming Strategic Alliances

  As marketers try to strengthen and broaden the appeal of their P-O-P programs, many have found that marketing partnerships can significantly intensify their in-store efforts.
• 6/12/2000

  River Road Associates v. Chesapeake Display And Packaging Company