ARTICLES BY THIS AUTHOR

• 6/30/2000

  Alcone Tester Display Supports, Enhances Unique Packaging

  Let your fingers do the painting...
• 6/30/2000

  Pajama Sam 3' Display Cultivates Attention

• 6/30/2000

  Meijer Fuel Rewards Program Continues to Expand

• 6/30/2000

  Tasco Worldwide Countertop Aims for Target Shooters and Hunters

• 6/30/2000

  Forming Strategic Alliances

  As marketers try to strengthen and broaden the appeal of their P-O-P programs, many have found that marketing partnerships can significantly intensify their in-store efforts.
• 6/30/2000

  Kendall-Jackson Wine Display Offers Design Options

  Kendall-Jackson enhances its summer P-O-P presence with garden trellis structure
• 6/30/2000

  BIC Enters Category with High-End Displays

• 6/30/2000

  Computing P-O-P

  As the computer hardware market matures, product marketers are finding that they must simplify their P-O-P messages to reach an expanding customer base and work more closely with retailers to gain placement.
• 6/30/2000

  Miller and the NFL

• 6/12/2000

  River Road Associates v. Chesapeake Display And Packaging Company