ARTICLES BY THIS AUTHOR
- 8/1/2000
Branding Bud: A Profile of the Anheuser-Busch Merchandising Team
With initiatives such as a wholesaler signmaking program, Anheuser-Busch has streamlined its P-O-P practices to be more efficient and responsive to distributor needs. - 8/1/2000
Mission: CONTROL
Communication keeps P-O-P projects on target, from initial brainstorming to in-store placement. - 8/1/2000
Calvin Klein Rolls Out Cosmetics
Global launch offers hands-on trial in store-within-a-store format - 8/1/2000
Cosmetics Merchandising Makeover
In the wake of retail movement toward open-sell, cosmetic marketers are becoming more strategic in their approach to in-store merchandising and P-O-P.