ARTICLES BY THIS AUTHOR
- 7/31/2000
Calvin Klein Rolls Out Cosmetics
Global launch offers hands-on trial in store-within-a-store format - 7/31/2000
Nioxin Niocenter Lands in Beauty Salons
- 7/31/2000
Cosmetics Merchandising Makeover
In the wake of retail movement toward open-sell, cosmetic marketers are becoming more strategic in their approach to in-store merchandising and P-O-P. - 6/30/2000
Forming Strategic Alliances
As marketers try to strengthen and broaden the appeal of their P-O-P programs, many have found that marketing partnerships can significantly intensify their in-store efforts. - 6/30/2000
Kendall-Jackson Wine Display Offers Design Options
Kendall-Jackson enhances its summer P-O-P presence with garden trellis structure - 6/30/2000
Computing P-O-P
As the computer hardware market matures, product marketers are finding that they must simplify their P-O-P messages to reach an expanding customer base and work more closely with retailers to gain placement.