ARTICLES BY THIS AUTHOR
- 12/31/2000
Modeling Coupon Values for Ready-to-Eat Breakfast Cereals
Examining the factors that influence coupon face values - 12/31/2000
Closing the Gap
As retailers gain more expertise and power in directing their own P-O-P, suppliers are creating more efficient pieces. That means more customization and less control for suppliers. - 12/31/2000
Perceptions and Realities of Male Shopping Behavior
An abstract from the Journal of Retailing, Volume 77, Issue 1 - 12/31/2000
A 'Rush' to Market
SoBe Challenges Beverage Competition With New Energy Drink and Displays - 12/31/2000
GoodMark Debuts New Pemmican Beef
- 12/31/2000
Can Culture Affect Prices? A Cross-Cultural Study of Shopping and Retail Prices
An abstract from the Journal of Retailing, Volume 77, Issue 1 - 12/31/2000
Pass & Seymour Introduces How-To Center
- 12/31/2000
Unilever Repositions Salon Selectives