ARTICLES BY THIS AUTHOR
- 2/1/2001
Scientific Technique Measures Emotional Impact of P-O-P
Research uses biofeedback to gauge consumers' response to in-store display designs - 2/1/2001
Snacking P-O-P
As American dietary habits evolve into an eat-on-the-run lifestyle, snack foods and candy play a more prominent role in the lives of consumers. P-O-P helps make snacks easier to find. - 1/1/2001
Perceptions and Realities of Male Shopping Behavior
An abstract from the Journal of Retailing, Volume 77, Issue 1