ARTICLES BY THIS AUTHOR
- 3/1/2001
Fashion Sense
Marketers of apparel and fashion accessories are approaching the retail environment with a combination of creativity and common sense. - 2/1/2001
Dahlgren Draws Attention to Product Attributes
Dahlgren Footwear launches new displays and packaging to highlight the company's first-time use of alpaca in its technical socks. - 2/1/2001
Scientific Technique Measures Emotional Impact of P-O-P
Research uses biofeedback to gauge consumers' response to in-store display designs - 2/1/2001
Snacking P-O-P
As American dietary habits evolve into an eat-on-the-run lifestyle, snack foods and candy play a more prominent role in the lives of consumers. P-O-P helps make snacks easier to find.