ARTICLES BY THIS AUTHOR
- 12/31/2000
Rondele Merchandises Specialty Cheeses
- 12/31/2000
Modeling Coupon Values for Ready-to-Eat Breakfast Cereals
Examining the factors that influence coupon face values - 12/31/2000
Closing the Gap
As retailers gain more expertise and power in directing their own P-O-P, suppliers are creating more efficient pieces. That means more customization and less control for suppliers. - 11/30/2000
New Loyalty Program Offers S&H Points
- 11/30/2000
Sherwin-Williams, Disney Paint the Town
Disney characters highlight decorating accessories units at mass merchants and home centers - 11/30/2000
Disney Publishing Wins Best of Show
Cost savings and "manual" motion capture judges' attention and lead to P-O-P honor for an innovative children's book display. - 11/30/2000
The Future? One-to-One, According to Peppers
- 11/30/2000
New 3-In-One Can Smoothes Oil Delivery
- 11/30/2000
Metacom Display Sings Holiday Tunes
CD merchandising program offers display options for Wal-Mart stores