ARTICLES BY THIS AUTHOR
- 4/30/2001
Wines Supported With Recipe Promotion
- 3/31/2001
Dole Invites Consumers to "Chug A Fruit"
- 3/31/2001
All Bottled Up
Beer, wine and spirits marketers grapple with changing attitudes toward P-O-P and challenging state merchandising requirements. - 3/31/2001
Effective Category Management Depends on the Role of the Category
An abstract from the Journal of Retailing, Volume 77, Issue 2