ARTICLES BY THIS AUTHOR

• 3/31/2001

  Imperial Home Decor Rolls Out Wallpaper Displays

• 3/31/2001

  Hometown Ideology and Retailer Legitimation: The Institutional Semiotics of Wal-Mart Flyers

  An abstract from the Journal of Retailing, Volume 77, Issue 2
• 3/31/2001

  Beefeater Slims Down, Adds Promotional Muscle

• 3/31/2001

  Standees Promote Big Idea's "3-2-1 Penguins"

• 3/31/2001

  Sherwin-Williams' Krylon Contractor Paints Introduced With Array of Displays

• 3/31/2001

  A Humongous Pitch for the Kiddie Niche

  Humungous Entertainment's P-O-P materials simultaneously coax kids to reach for the software while their parents reach for their wallets.
• 3/31/2001

  Turning Global Packaging Chaos Into Brand-building Unity

• 3/31/2001

  Dole Invites Consumers to "Chug A Fruit"

• 3/31/2001

  All Bottled Up

  Beer, wine and spirits marketers grapple with changing attitudes toward P-O-P and challenging state merchandising requirements.
• 3/31/2001

  Effective Category Management Depends on the Role of the Category

  An abstract from the Journal of Retailing, Volume 77, Issue 2