ARTICLES BY THIS AUTHOR

• 3/31/2001

  Congruency of Scent and Music as a Driver of In-Store Evaluations and Behavior

• 3/31/2001

  Beefeater Slims Down, Adds Promotional Muscle

• 3/31/2001

  Standees Promote Big Idea's "3-2-1 Penguins"

• 3/31/2001

  Hometown Ideology and Retailer Legitimation: The Institutional Semiotics of Wal-Mart Flyers

  An abstract from the Journal of Retailing, Volume 77, Issue 2
• 3/31/2001

  Sherwin-Williams' Krylon Contractor Paints Introduced With Array of Displays

• 3/31/2001

  A Humongous Pitch for the Kiddie Niche

  Humungous Entertainment's P-O-P materials simultaneously coax kids to reach for the software while their parents reach for their wallets.
• 2/28/2001

  Tic Tac Offers 'Incredible' Merchandising Program

• 2/28/2001

  Displays Help Consumers Navigate Digital Imaging Options

• 2/28/2001

  Allied Domecq Launch Predicts Pain, Agony and Other Party Fun

• 2/28/2001

  Sazerac Ships Party Kits to Bars