ARTICLES BY THIS AUTHOR

• 4/30/2001

  Displays Showcase Black Diamond Trekking Poles

• 4/30/2001

  It's Not Easy Being Hemp

• 4/30/2001

  WPC Brands Launches 'Survivor' Line

  Timely marketing focuses attention on outdoor safety products
• 4/30/2001

  Swisher Sweets Launches First-Ever Sweepstakes

• 4/30/2001

  Lights, Camera... P-O-P!'

  While movie and music procedures may be closer to the spotlights and the glory, marketers rely on P-O-P procedures to add excitement where it really counts: at stores and ticket booths.
• 4/30/2001

  Footwear Finesse

• 4/30/2001

  Kraft P-O-P Dishes Out Meal Ideas, Incentives

• 4/30/2001

  Eyespace Intros Display Set

• 4/30/2001

  Danone Debuts Contoured Floorstand for Evian

• 4/30/2001

  Brunswick Rolls Out P-O-P for Bowling Balls