Wine

Client: Stimson Lane Vineyard & Estates, Woodinville, Wash.
Introduction: February 2003
Number of displays: 350
Construction: Heat bent, glued, CNC-cut acrylic
P-O-P company: Heritage Sign & Display Inc., Nesquehoning, Pa.
Comment: A bent acrylic gold snake wraps around the Red Diamond bottle on this glorifier. The snake is a brand symbol from the wine's bottle label.

Traditional promotional tools combined with event marketing drive wine, spirits and beer sales on-premise

Client: Canandaigua Wine Co., Concord, CA
Introduction: February 15, 2003
Distribution: Supermarkets
Dimensions (H x W x D): 44" x 30" x 88"
Weight: 30 lbs.
Producer: The Display Connection Inc., Moonachie, NJ
Canandaigua Wine Co. was thinking big when it planned this truck display to carry a large quantity of Alice White Wines, an Australian brand growing in popularity.

Client: Schieffelin & Somerset, New York
Size of Run: 1,375
Production Date: May 2002
Producer: MBH Presentations Inc., Floral Park, N.Y.
Division: Temporary, Liquor: Distilled Spirits - Illuminated or Motion
Comments: Encasing a molded replica of the bottle in ice helped to reinforce holiday spirit and remind consumers that champagne is best served chilled. Components included a rotationally molded acrylic globe, vacuum-formed PETG brand medallions and an injection-molded bottle.

A federal report on in-store advertising frequency, by channel

Client: E. & J. Gallo Winery, Modesto, Calif.
Size of Run: 6,000
Production Date: December 2001
Producer: Vintage Wood, Sebastopol, Calif.
Division: Permanent, Liquor: Cordials and Wines
Comments: Constructed entirely of clear pine and Baltic birch plywood, this island display was attractive to retailers because it allowed them to cross-promote other products along with several cases of wine. The brand logo is visible from all four sides without "shouting" at consumers