Wine

Client: PriceWeber, Louisville, Ky., for Brown-Forman Corp, Louisville, Ky.
Introduction: May 2001
Distribution: Off-premise nationwide
Size of Run: 3,000
P-O-P company: IWI, Chino, Calif.
Comments: Because champagne is typically purchased for special occasions, this rack cross-merchandises fresh flowers. The design helped it to achieve secondary placement in floral departments away from competitive products.

Client: Schieffelin & Somerset Co., New York
Introduction: October 2001
Distribution: Off-premise accounts
Size of Run: 1,265
Construction/Materials: Injection-molded bottle and stars, styrene header with metallic gold screenprinting, foilboard boxes, sheet metal base, wire
P-O-P company: MBH Presentations, South Plainfield, N.J.
Comments: Retailers only had to attach the base and poles to set up this holiday display. The gift boxes, bottles and header provide multiple opportunities to repeat the branding.

Spirits, wine and beer marketers are adding some pizzazz to the category with new products and marketing programs.

Product: Monterra Wines
Number of displays: 450
P-O-P companies: Anda Burghardt Advertising (design), Monterey, Calif.; ACI Display Corp. (manufacturing), San FranciscoDistribution: Specialty wine, gourmet grocery and boutique liquor stores nationwide
Introduction: September 2001
Duration: Permanent
Construction: Steel wire and sheet metal; litho-printed and UV-coated header; metal casters
Display set-up: Delicato Family Vineyards distributor sales representatives

Products: Sutter Home and Trinity Oaks wines
Introduction: 3,900 Sutter Home racks; 3,000 Trinity Oaks racks
P-O-P company: Aaardvark Aarmadillo Corp., Phoenix
Distribution: Supermarkets, liquor stores, club stores, drugstores
Introduction: April 2001
Duration: Permanent
Construction: Steel
Display set-up: Retail staff
The counter rack for Sutter Home Winery complements the floorstand and holds 27 bottles.

Products: Sutter Home and Trinity Oaks wines
Introduction: 3,900 Sutter Home racks; 3,000 Trinity Oaks racks
P-O-P company: Aaardvark Aarmadillo Corp., Phoenix
Distribution: Supermarkets, liquor stores, club stores, drugstores
Introduction: April 2001
Duration: Permanent
Construction: Steel
Display set-up: Retail staff
A steel rack with chrome coating was introduced this year for Sutter Home wines. Its stepped-up design adds a sense of movement to the display.