Wine

A federal report on in-store advertising frequency, by channel

Retail Category: Liquor
Display Type: Freestanding: Temporary
Client: Palm Bay Imports, Syosset, N.Y.
Producer: Ettinger Displays Inc., Hauppauge, N.Y.
Size of Run: 1,000
Comments: This display's powder-coated metal inner frame is sturdy enough to hold four cases of wine, and its bright PMS yellow and red styrene body provides high visibility at retail.

Product: Wine
Number of displays: 4,000 case cards, 7,700 shelf talkers
P-O-P company: CCM, New York
Distribution: Supermarkets, club stores, independent retailers
Introduction: March, June 2002
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
Recent promotions from Jacob's Creek included shelf talkers holding a booklet with a sweepstakes entry form to win a 10-day trip to the Australian Outback.

Client: PriceWeber, Louisville, Ky., for Brown-Forman Corp, Louisville, Ky.
Introduction: September 2001
Distribution: Liquor stores nationwide
Size of Run: 2,700
Construction/Materials: Vacuum-formed, screenprinted PETG; litho foil labels; wrapped fiber poles; battery-powered motor
P-O-P company: Henschel-Steinau, Englewood, N.J.
Comments: A battery-powered motor rotates a large replica of the Korbel bottle to attract attention during the holiday season.