Wine

Retail Category: Supermarket/Grocery - Food
Display Type: Freestanding - Permanent
Client: Delicato Family Vineyards
Producer: Delicato Family Vineyards, Napa, Calif.
Size of Run: 1,000
Comments: This four-case wine rack emulates the classic Weber kettle grill to link Delicato wines with grilling and outdoor entertaining. Side panels are removable so the rack can be used after an on-pack promotion for free Weber gourmet spice rubs expired.

Retail Category: Liquor Stores
Display Type: Permanent Freestanding or Aisle Displays
Client: Schieffelin & Somerset
Producer: Art Merchandising Inc., New York
Size of Run: 2,800
Comments: Sleek design and durability highlight this display that showcases 24 bottles of Moet & Chandon safely in a high-end liquor environment. The 360-degree visibility allows the product to make its own statement and communicate the product image.

Retail Category: Liquor Stores
Display Type: Motion, Light or Sound Displays
Client: Canandaigua Wine Co.
Producer: Hawver Inc., Rochester, N.Y.
Size of Run: 4,500
Comments: This pole-topper depicts characters appearing in a television commercial promoting Arbor Mist wine. In the commercial, the men in the background do flips on a trampoline to see who deserves a glass of wine. The two-sided corrugated display recreates the flipping motion making the men disappear and reappear from behind the fence.

Client: Palm Bay Imports Inc., Boca Raton, Fla.
Products Promoted: Multiple brands
Objective: The unit was designed to gain distribution and promote the brand. It provides flexibility for use with 10 brands since it employs interchangeable graphics.
Distribution: Off-premise, package stores
Construction/Materials: Teak melamine, steel tubes, styrene
P-O-P Company: Flair Display Inc., Bronx, N.Y.

Client: Canandaigua Wine Co., Canandaigua, N.Y.
Products Promoted: Paul Masson wine
Objective: The unit was designed to increase brand presence in-store by gaining floorspace.
Distribution: Liquor stores, package stores, supermarkets
Construction/Materials: Injection-molded plastic trays, corrugated header and skirt
P-O-P Company: Display Technologies, College Point, N.Y.

Client: E. & J. Gallo Winery, Modesto, Calif.
Product Promoted: Wild Vines raspberry zinfandel
Objective: This unusual display was designed to draw new customers (particularly females) to the wine category and entice them to trade up from wine coolers or beer.
Distribution: Liquor stores, supermarkets
Construction/Materials: Screenprinted and molded clear PETG
P-O-P Company: Joliet Pattern Inc., Crest Hill, Ill.