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Account-Specific

  • 'Shrek the Third' Wal-Mart Half-Pallet

    Client: DreamWorks Animation/Paramount Pictures, Los Angeles, CA
    Product(s) Promoted: Shrek and Shrek 2 DVDs with bonus plush toy gift pack
    Distribution: Wal-Mart
    Number of Stores: 2,000
    Production Run Quantity: 2,000
    Introduction: May 2007
    Intended Duration: Two weeks
    Dimensions (H x W x D): 72" x 46" x 26"
    Weight: 195 lbs.
    Budget Category (U.S.): $16 - $25
    'Shrek the Third' Wal-Mart Half-Pallet

  • Wal-Mart 'Happy Feet' Frozen Food Event

    Client: Wal-Mart Corp., Bentonville, AR
    Product(s) Promoted: Participating Frozen Food Manufacturers
    Distribution: Wal-Mart Supercenters and Neighborhood Markets
    Number of Stores: 2,300
    Production Run Quantity: 2,400 Shipper Displays; 970,000 CD-ROMS
    Introduction: March 2007
    Intended Duration: 1-Day Event
    Dimensions (H x W x D): 53" x 13" x 14"
    Weight: 10 lbs.
    Budget Category (U.S.): $16 - $25
    Wal-Mart 'Happy Feet' Frozen Food Event

  • Lumene 'Right Skincare Brand' Shelf Trays

    Client: Lumene, Marlborough, MA
    Product(s) Promoted: Lumene Skincare Products
    Distribution: CVS/pharmacy
    Number of Stores: 5,000
    Production Run Quantity: 5,000 of each version
    Introduction: January 2007
    Intended Duration: 2 months
    Dimensions (H x W x D): 12" x 34" x 10"
    Weight: 8 lbs.
    Budget Category (U.S.): $11 - $15
    Lumene 'Right Skincare Brand' Shelf Trays

  • Duracell Wal-Mart Power Wing

    Client: Procter & Gamble Co., Cincinnati, OH
    Product(s) Promoted: Duracell Batteries
    Distribution: Wal-Mart U.S., Canada, and Puerto Rico
    Number of Stores: 4,068
    Production Run Quantity: 5,100
    Introduction: March 2007
    Intended Duration: 2-3 years
    Dimensions (H x W x D): 51" x 16" x 6"
    Weight: 21 lbs.
    Budget Category (U.S.): $51 - $100
    Duracell Wal-Mart Power Wing

  • Rawling's 'Win a Glove' Endcap

    Client: Modell's Sporting Goods, New York
    Product(s) Promoted: Rawlings Baseball Gloves
    Distribution: Modell's Sporting Goods stores
    Number of Stores: 150
    Production Run Quantity: 150
    Introduction: April 2007
    Intended Duration: Six months
    Dimensions (H x W x D): 84" x 52" x 36"
    Weight: 100 lbs.
    Budget Category (U.S.): $101 - $150
    Rawling's 'Win a Glove' Endcap

  • Hasbro FurReal Friends Countertop Display

    Client: Hasbro Inc., Pawtucket, RI
    Product(s) Promoted: FurReal Friends Lamb and Pig Newborns
    Distribution: Target
    Number of Stores: 1,070
    Production Run Quantity: 1,070
    Introduction: November 2006
    Intended Duration: Four months
    Dimensions (H x W x D): 12" x 11" x 12"
    Weight: 14 lbs.
    Budget Category (U.S.): $101 - $150
    Hasbro FurReal Friends Countertop Display

  • Nintendo Pokemon In-Case Pre-Sell Unit

    Client: Nintendo of America Inc., Redmond, WA
    Product(s) Promoted: Pokemon Pre-Sell Games
    Distribution: Target
    Number of Stores: 1,500
    Production Run Quantity: 1,750
    Introduction: April 2007
    Intended Duration: Three months
    Dimensions (H x W x D): 10" x 48" x 2"
    Weight: 2 lbs.
    Budget Category (U.S.): $6 - $10
    Producer: The Display Connection Inc., Moonachie, NJ
    Design of the Times 2007 Contest Declaration

    What were the marketing objectives for this entry?

    Nintendo Pokemon In-Case Pre-Sell Unit

  • Sip Ahh Milk Flavoring Straws Floorstand

    Client: The Jel Sert Co., West Chicago, IL
    Product(s) Promoted: Milk Flavoring Straws
    Distribution: Walgreens, Wal-Mart and Target
    Number of Stores: 80% placement
    Production Run Quantity: 10,000
    Introduction: April 2007
    Intended Duration: 3 months
    Dimensions (H x W x D): 58" x 13" x 19"
    Weight: 18 lbs.
    Budget Category (U.S.): $6 - $10
    Sip Ahh Milk Flavoring Straws Floorstand

  • Visine Symptomatic PDQ

    Client: Johnson & Johnson Sales & Logistics LLC, Morris Plains, NJ
    Product(s) Promoted: Visine
    Distribution: Wal-Mart
    Number of Stores: 1,575
    Production Run Quantity: 6,500
    Introduction: February 2007
    Intended Duration: 2-4 weeks
    Dimensions (H x W x D): 10" x 30" x 11"
    Weight: 3 lbs.
    Budget Category (U.S.): $11 - $15
    Visine Symptomatic PDQ

  • Coppertone Continuous Spray Endcap

    Client: Schering-Plough, Summit, NJ
    Product(s) Promoted: Coppertone Continuous Spray
    Distribution: Walgreens
    Number of Stores: 1,000
    Production Run Quantity: 1,100
    Introduction: February 2007
    Intended Duration: 6-12 months
    Dimensions (H x W x D): 36" x 38" x 14"
    Weight: 10 lbs.
    Budget Category (U.S.): $51 - $100
    Producer: Design Display Group Inc., Carlstadt, NJ
    Design of the Times 2007 Contest Declaration

    What were the marketing objectives for this entry?

    Coppertone Continuous Spray Endcap

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