Account-Specific

Client: Revlon, New York, NY
Product(s) Promoted: Sugar Sugar, Golden Affair
Distribution: Wal-Mart
Number of Stores: 1,200
Production Run Quantity: 1,200
Introduction: April 2007
Intended Duration: 3-4 weeks
Dimensions (H x W x D): 48" x 14" x 6"
Weight: 5 lbs.
Budget Category (U.S.): $401 - $450
Producer: Menasha Packaging, Brooklyn Park, MN

---

Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Kraft Foods, Northfield, IL
Product(s) Promoted: Planters Nutrition, Triscuit, Crystal Light On-The-Go, Breakstone Cottage Cheese for Digestive Health, Post Healthy Classics
Distribution: Wal-Mart Supercenters
Number of Stores: 1,800
Production Run Quantity: 1,800
Introduction: March 2007
Intended Duration: TV: Four weeks; Sampling Event: One day; HomeMade Print Ad: One month
Dimensions (H x W x D): 72" x 60" x 24"
Weight: 50 lbs.
Budget Category (U.S.): $251 - $300

Client: Novartis Consumer Healthcare Inc., Parsippany, NJ
Product(s) Promoted: Lamisil
Distribution: Wal-Mart
Number of Stores: 2,500
Production Run Quantity: 22,910
Introduction: May 2007
Intended Duration: One month
Dimensions (H x W x D): 12" x 28" x 12"
Weight: 4 lbs.
Budget Category (U.S.): $11 - $15
Producer: Rand Diversified Inc., Teaneck, NJ

---

Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Noah's Naturals, Los Angeles
Product(s) Promoted: Noah's Naturals Heal Thyself personal care products
Distribution: Wal-Mart
Number of Stores: 350
Production Run Quantity: 350
Introduction: September 2006
Intended Duration: Six months
Dimensions (H x W x D): 12" x 12" x 12"
Weight: 10 lbs.
Budget Category (U.S.): $51 - $100

Client: Morgan & Sampson USA, Cypress, CA
Product(s) Promoted: Apparel, Hats and Accessories
Distribution: Longs Drug
Number of Stores: 350
Production Run Quantity: 700
Introduction: April 2007
Intended Duration: 3-5 months
Dimensions (H x W x D): 102" x 24" x 24"
Weight: 70 lbs.
Budget Category (U.S.): $51 - $100
Producer: Bay Cities, Pico Rivera, CA

---

Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Wal-Mart, Bentonville, AR
Product(s) Promoted: Degree Men's Ultra Clear Anti-Perspirant & Deodorant
Distribution: Wal-Mart stores
Number of Stores: 1,214
Production Run Quantity: 885
Introduction: April 2007
Intended Duration: Four days
Dimensions (H x W x D): 50" x 31" x 16"
Weight: 10 lbs.
Budget Category (U.S.): $101 - $150

Client: Johnson & Johnson Sales & Logistics LLC, Morris Plains, NJ
Product(s) Promoted: Bengay Patch
Distribution: Walgreens
Number of Stores: 5,461
Production Run Quantity: 3,200
Introduction: April 2007
Intended Duration: 2 weeks
Dimensions (H x W x D): 12" x 16" x 6"
Weight: 4.5 lbs.
Budget Category (U.S.): Less than $5

Client: Hasbro Inc., Pawtucket, RI
Product(s) Promoted: Spider-Man 3 and Transformers products
Distribution: Wal-Mart
Number of Stores: 1,580
Production Run Quantity: 1,585
Introduction: March 2007
Intended Duration: One year
Dimensions (H x W x D): 54" x 48" x 40"
Weight: 216 lbs.
Budget Category (U.S.): $651 - $700

Client: GlaxoSmithKline, Pittsburgh, PA
Product(s) Promoted: GlaxoSmithKline Aquafresh White Trays
Distribution: Wal-Mart Stores
Number of Stores: 3,000
Production Run Quantity: 3,100
Introduction: March 2007
Intended Duration: One week
Dimensions (H x W x D): 54" x 32" x 20"
Weight: 7 lbs.
Budget Category (U.S.): $26 - $50

Client: Procter & Gamble Co., Cincinnati, OH
Product(s) Promoted: Duracell Batteries
Distribution: Walgreens
Number of Stores: 2,668
Production Run Quantity: 2,668
Introduction: August 2006
Intended Duration: 1 year
Dimensions (H x W x D): 48" x 24" x 24"
Weight: 25 lbs.
Budget Category (U.S.): $51 - $100
Producer: New Dimensions Research, Melville, NY

---

Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?