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Account-Specific

  • Motorola Phone Bar

    Client: Motorola, Chicago
    Product(s) Promoted: Motorola Phones
    Distribution: CompUSA
    Number of Stores: 225
    Production Run Quantity: 225
    Introduction: December 2006
    Intended Duration: One year
    Dimensions (H x W x D): 22" x 48" x 17"
    Weight: 40 lbs.
    Budget Category (U.S.): $251 - $300
    Motorola Phone Bar
  • Coppertone Continuous Spray Shelf Tray

    Client: Schering-Plough, Summit, NJ
    Product(s) Promoted: Coppertone sunscreens
    Distribution: Wal-Mart
    Number of Stores: 3,100
    Production Run Quantity: 40,000
    Introduction: February 2007
    Intended Duration: Six weeks
    Dimensions (H x W x D): 8" x 28" x 14"
    Weight: 20 lbs.
    Budget Category (U.S.): $6 - $10
    Producer: Henschel-Steinau Inc., Englewood, NJ
    Design of the Times 2007 Contest Declaration

    What were the marketing objectives for this entry?

    Coppertone Continuous Spray Shelf Tray
  • Listerine Tooth Defense Displays

    Client: Johnson & Johnson Sales & Logistics LLC, Morris Plains, NJ
    Product(s) Promoted: Anticavity Fluoride Rinse
    Distribution: CVS/pharmacy Stores Nationwide
    Number of Stores: 6,200
    Production Run Quantity: 7,500
    Introduction: February 2007
    Intended Duration: 2-4 weeks
    Dimensions (H x W x D): 45" x 14" x 6"
    Weight: 6 lbs.
    Budget Category (U.S.): $16 - $25
    Listerine Tooth Defense Displays
  • Dove 'Are You Sleeveless Ready?' Floorstand

    Client: Wal-Mart, Bentonville, AR
    Product(s) Promoted: Dove Ultimate Clear Deodorant, Smooth Cashmere
    Distribution: Wal-Mart stores
    Number of Stores: 996
    Production Run Quantity: 685
    Introduction: May 2007
    Intended Duration: Three-day event
    Dimensions (H x W x D): 55" x 27" x 14"
    Weight: 10 lbs.
    Budget Category (U.S.): $101 - $150
    Producer: Unilever, Chicago, IL
    Design of the Times 2007 Contest Declaration

    What were the marketing objectives for this entry?

    Dove 'Are You Sleeveless Ready?' Floorstand
  • CVS Gift Card Endcap

    Client: CVS/pharmacy, Woonsocket, RI
    Product(s) Promoted: Gift, Bank and PrePaid Cell Phone Cards
    Distribution: CVS
    Number of Stores: 6,200
    Production Run Quantity: 6,200
    Introduction: August 2006
    Intended Duration: 5 years
    Dimensions (H x W x D): 82" x 36" x 24"
    Weight: 500 lbs.
    Budget Category (U.S.): Greater than $1,001
    CVS Gift Card Endcap
  • Wal-Mart 'Spider-Man 3/Transformers' Four-Way Pallet

    Client: Hasbro Inc., Pawtucket, RI
    Product(s) Promoted: Spider-Man 3 and Transformers products
    Distribution: Wal-Mart
    Number of Stores: 1,580
    Production Run Quantity: 1,585
    Introduction: March 2007
    Intended Duration: One year
    Dimensions (H x W x D): 54" x 48" x 40"
    Weight: 245 lbs.
    Budget Category (U.S.): $851 - $900
    Wal-Mart 'Spider-Man 3/Transformers' Four-Way Pallet
  • Wal-Mart Turtles & Winx Produce Event

    Client: Wal-Mart Corp., Bentonville, AR
    Product(s) Promoted: Produce
    Distribution: Wal-Mart Supercenters and Neighborhood Markets
    Number of Stores: 1,330
    Production Run Quantity: Activity Book: 250,000; Recipe Book: 244,440; Demo Table Sign: 1,630; Standee: 1,630
    Introduction: December 2006
    Intended Duration: 1 month
    Dimensions (H x W x D): 72" x 72" x 36"
    Weight: 5 lbs.
    Budget Category (U.S.): $11 - $15
    Wal-Mart Turtles & Winx Produce Event
  • Jewel/Pepsi Max 'First Pitch' Endcap

    Retailer: Jewel-Osco
    Location: Chicago
    Jewel/Pepsi Max 'First Pitch' Endcap
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