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Account-Specific

  • John Frieda Collection PDQ Tray

    Client: Kao Brands Co., Stamford, CT
    Product(s) Promoted: Frizz Ease and Color Collection hair care products
    Distribution: Walgreens
    Number of Stores: 3,000
    Production Run Quantity: 3,000 plus two additional runs of 1,500 each
    Introduction: December 2006
    Intended Duration: 2 months
    Dimensions (H x W x D): 10" x 29" x 10"
    Weight: 18 lbs.
    Budget Category (U.S.): $11 - $15
    John Frieda Collection PDQ Tray
  • North Pole Ozark Trail Tent Pallet

    Client: North Pole, Rogers, AR
    Product(s) Promoted: Tents
    Distribution: Wal-Mart
    Number of Stores: 3,000
    Production Run Quantity: 3,071
    Introduction: May 2007
    Intended Duration: Three months
    Dimensions (H x W x D): 51" x 48" x 30"
    Weight: 45 lbs.
    Budget Category (U.S.): $26 - $50
    Producer: Kendal King Group, Kansas City, KS
    Design of the Times 2007 Contest Declaration

    What were the marketing objectives for this entry?

    North Pole Ozark Trail Tent Pallet
  • Safeway 'Dinner and a Movie' Signage

    Client: Safeway Inc., Pleasanton, CA
    Product(s) Promoted: Safeway Dinner and a Movie Frozen Promotion
    Distribution: All Safeway Banners
    Number of Stores: 1,600
    Production Run Quantity: 5,136
    Introduction: February 2007
    Intended Duration: 1 month
    Dimensions (H x W x D): 24" x 48" x 24"
    Weight: 3 lbs.
    Budget Category (U.S.): $6 - $10
    Safeway 'Dinner and a Movie' Signage
  • Hershey Turkey Hill Endcap

    Client: The Hershey Co., Hershey, PA
    Product(s) Promoted: Various
    Distribution: Turkey Hill
    Number of Stores: 33
    Production Run Quantity: 265
    Introduction: July 2006
    Intended Duration: Three years
    Dimensions (H x W x D): 72" x 42" x 34"
    Weight: 125 lbs.
    Budget Category (U.S.): $401 - $450
    Producer: United Displaycraft, Des Plaines, IL
    Design of the Times 2007 Contest Declaration

    What were the marketing objectives for this entry?

    Hershey Turkey Hill Endcap
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