Walmart

Phoenix Display, a Company of International Paper
Lego Systems
Comments: The goal was to generate awareness at the front end of 2,500 Wal-Mart stores. Made of corrugated and litho, this standee boldly displays product and the Lego logo, generating heavy awareness during the promotion. On the first day of the event, Lego sales were up 57% in Wal-Mart stores. The following day, sales were up 35%. The displays were placed in every store that ordered them.

Henschel-Steinau Inc.
Panama Jack
Comments: The upscale permanent merchandiser for reading glasses offers a "library" feeling with leather-bound bookends on each side. It's easy to shop on all sides, provides diopter information and mirrors on all sides, and has hidden casters for mobility. The unit was sold into Wal-Mart and bookstores.

Phoenix Display, a Company of International Paper
Walt Disney Records
Comments: This floorstand's design allows CDs to be stocked side-by-side as the centerpiece of the display, creating the illusion that Tarzan is peeking out. The ability to stock more than 120 CDs helped Disney break into Wal-Mart and Kmart stores with a display of this type for the first time. Four-color printing was used to bring to life the vibrant greens and browns predominant in Tarzan's jungle.

Phoenix Display, a Company of International Paper
S-B Power Tool Co.

Merchandising Transforms Drugstores Into Destination Stops

As regulations restrict options, tobacco companies are fine-tuning their efforts to maximize their P-O-P programs