Walmart

Sporting goods marketers must distill complex product benefits down to short, effective P-O-P messages for merchandising programs.

Client: Coty Rimmel, New York
Size of Run: 2,300
Production Date: June 2002
Producer: Diam International, Woodside, N.Y.
Division: Semipermanent, Fragrances: Women's Perfumes
Comments: This promotional PDQ tray for Wal-Mart is a combination tester and merchandiser. The display was part of an integrated launch that included complementary print and promotional ads.

Client: Quaker Oats Co., Chicago
Size of Run: 1,350
Production Date: September 2002
Producer: United Displaycraft, Des Plaines, Ill.
Division: Permanent, Snack Products and Soft Drinks: Snacks
Comments: Wal-Mart and Quaker partnered to create this gravity-feed wire and sheet metal shelving system featuring a styrene header and two styrene aisle violators. This display mounted to Wal-Mart's gondolas and replaced existing shelves.

The home improvement market is undergoing changes as retailers clamp down on display requirements and store channels evolve

Custom display program promotes online gaming kit

The economic forecast for the coming year isn't exactly rosy, but that won't stop product marketers from lighting up store aisles with new merchandising programs and P-O-P.

As the line between mass and prestige cosmetics continues to blur, less saturated beauty markets are being targeted to build sales.