Walmart

A Report on the Office Supply Channel

Taking over a category is a dream come true for marketers. But with great power comes greater responsibilities, too.

Smaller retailers want their P-O-P concerns met, too, but their options are limited unless special needs offer a payback.

Nabisco's Cookie and Cracker Section Gets a Facelift

Product: Shavers and trimmers
Number of displays: 1,500
P-O-P company: Longview Fibre Co., Milwaukee
Distribution: Wal-Mart stores
Introduction: November 1997
Duration: Temporary
Construction: Corrugated
A second half-pallet shipper was created for the hair-clipper aisle and customized for Wal-Mart.

Product: Shavers and trimmers
Number of displays: 1,500
P-O-P company: Longview Fibre Co., Milwaukee
Distribution: Wal-Mart stores
Introduction: November 1997
Duration: Temporary
Construction: Corrugated
Wahl Clipper Co. has found success with a half-pallet display for its beard trimmers that it created specifically for Wal-Mart.