Walmart

Rayovac gets charged at retail with permanent display centers and secondary placements

Client: Top Flight, Chattanooga, Tenn.
Product Promoted: School binders
Objective: To gain consumer support for Top Flight's NASCAR back-to-school binders.
Introduction: June 1998
Producer: U.S. Display Group Inc., Tullahoma, TN

At Schering-Plough HealthCare Products, organization is good merchandising medicine

Product: Lego toys
Number of displays: 2,500
P-O-P company: Promo Edge, Neenah, Wis.
Distribution: Wal-Mart stores and other mass merchants
Introduction: September 1998
Duration: Temporary
Construction: Polystyrene blades, vinyl shelf talkers and danglers, plastic shelf strips with paper inserts
Temporary signage and floor graphics define the Lego area while reinforcing brand identity and helping consumers locate age-appropriate toys.

Client: Duracell USA, Bethel, Conn.
Distribution: Wal-Mart stores
Size of Run: 3,300
Producer: Phoenix Display, West Deptford, N.J.
Division: Temporary, Film and Batteries
Objectives: To tie in to the release of the Godzilla blockbuster movie with special promotional offers. To gain valuable floorspace with a pre-pack merchandiser for batteries during the highly profitable fourth quarter.

Retail chain: Wal-Mart Stores Inc.
Marketer: Sharp International
P-O-P company: New Dimensions Research Corp., Melville, N.Y.
Purpose of display: As part of a tri-vendor program, this countertop display was made exclusively for Wal-Mart to showcase three different watch brands.