Walmart

Retail chain: Wal-Mart Stores Inc.
Marketer: Rexall Sundown
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Purpose of display: This four-sided, spinner floor display was designed to educate consumers about Wal-Mart's extensive selection of vitamin supplements and direct them to the pharmacy section of the store.

Retail chain: Wal-Mart Stores Inc.
Marketer: GT Interactive Software
P-O-P company: Inland Consumer Packaging and Displays, Indianapolis
Purpose of display: This pallet display was specially-designed to obtain better placement for GT Interactive's CD-ROM games in Wal-Mart stores.

Client: Duracell USA, Bethel, Conn.
Distribution: Wal-Mart stores
Size of Run: 3,300
Producer: Phoenix Display, West Deptford, N.J.
Division: Temporary, Film and Batteries
Objectives: To tie in to the release of the Godzilla blockbuster movie with special promotional offers. To gain valuable floorspace with a pre-pack merchandiser for batteries during the highly profitable fourth quarter.