Bottoms Up: Liquor P-O-P Report Top-down campaigns by alcohol marketers give way to regional efforts driven by field personnel and retailers How Shoppers Feel About Displays SoftKey Strips Down its Packaging, Beefs up CD-ROM Display Options Where Do Shoppers See Special Displays in a Store? Consumer Behavior Study Measures Promotion Effectiveness Product Categories In Which P-O-P Advertising Is Most Commonly Recalled by Consumers P-O-P Research Unveiled at Marketplace '94 Computer P-O-P: Room For Growth Computer Shoppers: Which Items Were Helpful in Determining Which Products/Brands to Purchase? Elizabeth Arden: Art, Science & Scents At Elizabeth Arden, selling the fantasy of cosmetic beauty through in-store display requires technical wizardry. First Previous 234 235 236 237 Next Last
