Advertising Strategies to Increase Usage Frequency Research Shows In-Store Decisions Increasing 1995 POPAI Study Tracks Shopper Trends Can Package Size Accelerate Usage Volume? Four laboratory studies and a field study show circumstances in which larger package sizes encourage greater use than smaller package sizes. Miller Genuine Draft Tests New Packages, P-O-P In South Bottoms Up: Liquor P-O-P Report Top-down campaigns by alcohol marketers give way to regional efforts driven by field personnel and retailers How Shoppers Feel About Displays SoftKey Strips Down its Packaging, Beefs up CD-ROM Display Options Where Do Shoppers See Special Displays in a Store? Consumer Behavior Study Measures Promotion Effectiveness P-O-P Research Unveiled at Marketplace '94 First Previous 234 235 236 237 Next Last
