Floor Tiles Keep Advertising Messages In Step American Water Heater Goes Low-Tech to Simplify Selling Advertising Strategies to Increase Usage Frequency Research Shows In-Store Decisions Increasing 1995 POPAI Study Tracks Shopper Trends Can Package Size Accelerate Usage Volume? Four laboratory studies and a field study show circumstances in which larger package sizes encourage greater use than smaller package sizes. Miller Genuine Draft Tests New Packages, P-O-P In South Where Do Shoppers See Special Displays in a Store? Consumer Behavior Study Measures Promotion Effectiveness Bottoms Up: Liquor P-O-P Report Top-down campaigns by alcohol marketers give way to regional efforts driven by field personnel and retailers How Shoppers Feel About Displays First Previous 236 237 238 239 240 Next Last