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Consumer Attitudes & Behavior

SoftKey Strips Down its Packaging, Beefs up CD-ROM Display Options
P-O-P Research Unveiled at Marketplace '94
Product Categories In Which P-O-P Advertising Is Most Commonly Recalled by Consumers
Elizabeth Arden: Art, Science & Scents

At Elizabeth Arden, selling the fantasy of cosmetic beauty through in-store display requires technical wizardry.
Computer P-O-P: Room For Growth
Computer Shoppers: Which Items Were Helpful in Determining Which Products/Brands to Purchase?
Labatt's Rolls Out Compact Red Stripe Sign
Marketing: The Game Has Changed
Most Designers Say Job is Satisfying
Pay Inches Upward While Satisfaction Slips Slightly

Annual Survey Finds Changes Come Slowly

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