Expansion Advertising Many high-share, low-growth brands are now using advertising to suggest new ways to use the brand or new situations in which it can be consumed. An Anchoring and Adjustment Model of Purchase Quantity Decisions Dean's Chug Packaging Enhances Milk's Image Store Negligence: Henrietta Robinson v. Kroger Company 1998 P-O-P Trends Report Does P-O-P Measure Up? PureONE Display Shows Cutaways of Oil Filters Revlon Backs Vital Radiance with Countertop Displays Sterling Reorganizes Merchandising Programs Schultz' Forecast: P-O-P Will Drive Brand Value Sporting Goods P-O-P An Exclusive Industry Survey Reveals Retailers' Attitudes Toward In-Store Marketing & Promotion First Previous 232 233 234 235 236 Next Last