Can Package Size Accelerate Usage Volume? Four laboratory studies and a field study show circumstances in which larger package sizes encourage greater use than smaller package sizes. Miller Genuine Draft Tests New Packages, P-O-P In South How Shoppers Feel About Displays SoftKey Strips Down its Packaging, Beefs up CD-ROM Display Options Where Do Shoppers See Special Displays in a Store? Consumer Behavior Study Measures Promotion Effectiveness Bottoms Up: Liquor P-O-P Report Top-down campaigns by alcohol marketers give way to regional efforts driven by field personnel and retailers P-O-P Research Unveiled at Marketplace '94 Product Categories In Which P-O-P Advertising Is Most Commonly Recalled by Consumers Computer Shoppers: Which Items Were Helpful in Determining Which Products/Brands to Purchase? First Previous 231 232 233 234 Next Last
