Consumer Attitudes & Behavior

Yup, They Really Are Alive!

Marketers and producers should stop thinking like "print shops" and realize that P-O-P is becoming a primary communication medium.

The rapid expansion of the natural products category into mass market outlets offers new business opportunities -- and P-O-P challenges -- for marketers.

In this first-ever survey, consumer product marketers in charge of P-O-P sound off on their pay, benefits and attitudes toward their jobs.

Manufacturer and retailer opinions on slotting fees in the supermarket industry are gauged in a new study conducted by the Marketing Science Institute.

Motorola guides customers up the learning curve, educating consumers about wireless technology and providing retailers with an aura of professionalism.

Multi-variable testing allows QualPro to measure P-O-P effectiveness in a real-world setting.