Consumer Attitudes & Behavior

Examing the effectiveness of monetary vs. non-monetary promotions

Report suggests that tobacco marketers are shifting expenditures from billboards to in-store promotions

As marketers try to strengthen and broaden the appeal of their P-O-P programs, many have found that marketing partnerships can significantly intensify their in-store efforts.

Laddering and prototyping analyses use in-depth interviews and structured visualization to generate key insights into consumer behavior.

Mass merchant stores are the one-stop shopping destination for millions of Americans. Marketers share their tips for creating P-O-P that slices through the clutter and makes the cut with retailers.

Peapod's 'cyber-merchandising' may help marketers hone promotions