Consumer Attitudes & Behavior

Slotting Allowances Take Center Stage

Association of Point of Purchase Tobacco Advertising and Promotions with Choice of Usual Brand Among Teenage Smokers

Perceptions and Realities of Male Shopping Behavior

An abstract from the Journal of Retailing, Volume 77, Issue 1

Modeling Coupon Values for Ready-to-Eat Breakfast Cereals

Examining the factors that influence coupon face values

Taking Stock of Supermarket Retail Performance

Review of an academic paper entitled, "Why Retailers Sell More or Less Than Their Fair Share in a Category,"

Tobacco P-O-P on the Rise, Study Says

Report suggests that tobacco marketers are shifting expenditures from billboards to in-store promotions

Hall of Fame Profile: Matt Borgard

A Benefit Congruency Framework of Sales Promotion Effectiveness

Examing the effectiveness of monetary vs. non-monetary promotions

Forming Strategic Alliances

As marketers try to strengthen and broaden the appeal of their P-O-P programs, many have found that marketing partnerships can significantly intensify their in-store efforts.