Consumer Attitudes & Behavior

Manufacturer and retailer opinions on slotting fees in the supermarket industry are gauged in a new study conducted by the Marketing Science Institute.

A report from the Federal Trade Commission

Motorola guides customers up the learning curve, educating consumers about wireless technology and providing retailers with an aura of professionalism.

Multi-variable testing allows QualPro to measure P-O-P effectiveness in a real-world setting.