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Consumer Attitudes & Behavior

Paging P-O-P: A Profile of Motorola Inc.

Motorola guides customers up the learning curve, educating consumers about wireless technology and providing retailers with an aura of professionalism.
Testing P-O-P Synergy

Multi-variable testing allows QualPro to measure P-O-P effectiveness in a real-world setting.
Study Targets Consumer Acceptance of Technology at Retail
Why Did You Stop at A Particular Display? (Shoppers who purchased)
What Level of Shopping Did You Plan On for this Trip? (All shoppers who used displays)
Percentage of Shoppers Who Agree With Statements Regarding a Particular Display (All shoppers responding)
How Planned Was Your Brand Decision? (All shoppers responding)
Do You Agree With These Statements Regarding Product Displays? (All shoppers responding)
"Supermarket P-O-P Close-Up" Study Examines How We Shop

An exclusive survey reveals what's going on in the minds of consumers as they interact with P-O-P displays
When Do Shoppers Purchase More Than One Unit from A Display?

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