Panasonic Revamps Packaging for Women's Shaving Line Packaging expert Jim Peters looks at how marketers can use packaging to tailor brand messages to female consumers Whirlpool Tests Oversized, Branded Fabric Care Centers Getting a Read on Publishing P-O-P Placing displays in large chains and smaller independent stores presents differing but equally vexing challenges The Legend of P-O-P RFID as Behavioral Research Tool Merchant Mechanics believes the new technology creates endless possibilities for in in-store observational research. 2004 P-O-P Trends Report: Retailers Rate Marketing Tactics A survey of retailer executive attitudes and practices Packaging: 'On the Go' Designs Add Convenience Consumer Purchase Observations Consumer attitudes about shopping in the supermarket, drug and mass channels Seagram's Smoothly Rolls Out Malt Beverage Quick Poll: Print Advertising Preferred by Most Consumers First Previous 159 160 161 162 163 Next Last